Step #1 - Create your postback URL
Log into your PropellerAds Advertiser Account, click the Tracking section
Your PropellerAds postback URL is created automatically.
Step #2 - Add Propeller Ads as your traffic source on TrackingDesk
Log in to your TrackingDesk account, click Traffic Sources and choose the Create a new Traffic Source tab below.
Now you can pull the drop-down menu in the CHOOSE PREDEFINED section and select PropellerAds.
TrackingDesk will pre-populate all the PropellerAds tokens accordingly.
Prior to adding your PropellerAds postback URL in TrackingDesk, you need to modify the custom ID used to track conversion.
Default Postback URL provided by PropellerAds:
Replace ${SUBID} with *TS_var_1*
Updated Postback URL:
Copy / Paste the Postback URL to your TrackingDesk account
Activate the pixel
Step #3 - Generate the postback URL on TrackingDesk
To get notified about conversions from affiliate network you need to generate the Postback URL on TrackingDesk containing the "CLICK ID" and add it to an affiliate network panel.
TrackingDesk has an ecosystem of affiliate networks and technologies integrations, so you shouldn’t have difficulties integrating your affiliate network.
For more information, please refer TrackingDesk Guide to find out how to add affiliate networks, offers and generate the postback URLs or contact the TrackingDesk support team.
Once you have integrated your affiliate network, you can build your first campaign.
If you are experiencing any problems - contact your affiliate network support team.
Step #4 - Set up the Campaign on TrackingDesk
Click the Campaigns tab and select Create a new Campaign
Define which traffic source the campaign is being set up for and define additional campaign settings such as Geo Target, Category, and fallback options.
Campaign settings:
Traffic Source
Campaign Settings: The settings you define affect the search and select fields as well as the fallback options.
Affiliate Network(s) - Allows you to select which Affiliate Networks can be included in the campaign. It affects the search / select fields
Geo Target - You can select Global, several countries or only one.
Category - Select one, many categories or leave open
Fallback option - Select which option you want to activate (random leave open)
Search & Select: The fields are preloaded according to your campaign settings
Refine the Search to include
Landing Pages
Direct Links
Search: The system will return a list of assets matching the campaign settings
Select one or many assets and Add them to the campaign.
Landing Pages & Paths: If you have included landing pages in your campaign, you will need to define the call to actions with the offer links
Once you’ve finished setting up your campaign’s destination paths click Save Campaign.
TrackingDesk will generate a Campaign URL
You can select which Custom Tracking Domain to use
The Campaign URL is built with all the PropellerAds tracking tokens
You can also check the integration with the tracker in the Tracking section of your PropellerAds account.
Navigate to the Tracking section
Add the TrackingDesk campaign URL
Click the Check URL button
4. Check the conversion tracking
a. Click the Banner
b. You will navigate to a page where to click on another banner
c. Generate a test conversion
d. TrackingDesk will fire the PropellerAds postback URL
Check if the conversion was recorded by PropellerAds
Step #5 - Set up the Campaign on Propeller Ads
Log in to your PropellerAds advertiser account, click the Campaigns tab and then Create Campaign button (or edit one of your existing campaigns).
Paste the Campaign URL with all parameters from TrackingDesk campaign settings and paste it as Target URL for your campaign on PropellerAds.
If you are experiencing any problems setting up the S2S conversion tracking - please contact us via the Support tab in your account.