Specifications and design guidelines

  • Title: 65 characters
  • Description: 75 characters
  • Image: 492 x 328 px
  • File type: jpg or png
  • File size limit: 5 MB

Content policies

All campaigns and ads must comply with the following policies:

Possible reject reasons:

1. Landing pages must not be of poor quality (contain typos, misleading images, empty pages, etc.).

Unacceptable

Acceptable

2. Brand logos / brand references

Use of a brand logo is prohibited if the campaign doesn’t promote this brand (e.g, eCommerce-related brand products or offers).
Pictorial and textual references to a brand are permitted if there are no statements that promotions are granted on behalf of this brand. Use of a brand logo is permitted if this logo is placed on the promoted product.

Unacceptable:

Acceptable

3. The Google logo

Use of Google logo is prohibited.

Unacceptable:

4. Sexually provocative or suggestive texts/images/icons/offers are prohibited.  Images with partial nudity (e.g. bare chest), sex toys, images of sexual intercourse, genitals, masturbation, etc. are unacceptable.

Unacceptable: “Hot girls are waiting for you!”, “Milfs want to have sex with you”, “Girls for one night stand”
Acceptable: “Girls want to chat ALL NIGHT”,  “Say hi to your future girlfriend in app”.

Unacceptable

5. SuperScary offers

The use of the words “Google”, “virus”, “malware”, “threat” and similar ones is not permitted in any context related to the risk of data loss or a security breach. It is forbidden to use any information in creatives, texts and landing pages about possible viruses, potential threats, file damage etc., which can frighten users.

Only messages that suggest to check a phone / computer / browser are permitted. Real offers to protect user privacy or security (for example: VPN services) are also permitted. 

Unacceptable: “A virus can / may damage”, “You may have viruses / problems / ..”, “Scan completed”, “Click here to fix”, “Your phone/browser is not protected”, “Your phone is infected”, “Your personal data will be deleted” etc.Acceptable: “Boost your smartphone speed!”, “Please download your Free VPN”, "New browser for your phone".

Unacceptable

Acceptable

6. Offers of sexual wellness products (e. g. genital enlargement products, prostate treatment drugs, male potency supplements etc.)

Native ads with harmless statements are allowed (e. g. ‘Useful tips for men on how to return the male power’).
Texts with the words "prostate", "viagra", "potency" etc. are prohibited.
We allow landing pages that have non-sexual terms for "prostate", "potency" etc.
The description must not contain the words "erection", "viagra" etc. Please also note that there should be an indication that the promoted product is a dietary supplement. If it is medicinal drugs, the landing page will be rejected.

Unacceptable

Acceptable

7. Imitation of interfaces of well-known sites

It is forbidden to imitate interfaces on well-known and popular sites and companies. Including using the logos of well-known websites in order to make the landing page look like the official website or increase the credibility of the landing page.

Unacceptable

Acceptable

8. Use of celebrities' names and pictures

The use of celebrities or politicians' names for “fake news” promotion or negative representation of the individuals featured is not allowed. It is forbidden to promote the product / diet on behalf of a celebrity.

Unacceptable: “Breaking: {Name Surname} is dead!”. 

Acceptable: “ANYONE can profit from Bitcoin. Bill Gates explains why...[video]”.

Unacceptable

Acceptable

Please note: your landings pages, texts, images, and creatives must comply with the policies above. These guidelines are not exhaustive, and we will reject or remove any campaign's items that we believe to be harmful to our publishers or users, even if the campaign items otherwise comply with all of our guidelines.

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