Specifications and design guidelines

  • Title: 30 characters
  • Description: 40 characters
  • Icon: 192 x 192 px
  • Image (banner): 360 x 240 px; 720 x 480 px (for Retina displays)
  • File type: jpg or png
  • No animation

Content policies

All campaigns and ads must comply with the following policies:

Additional content restrictions for Push Notifications campaigns include:

  • The campaign must not promote any offers with automatic dialing of phone numbers and phone calling.

Landing page policies

  • Landing pages must not be of poor quality (contain typos, misleading images, empty pages, etc.).



  • Unsavory texts and images (depiction of death, sex, etc.) with references to celebrities are prohibited. It is prohibited to promote a product / diet on behalf of a celebrity.


  • Landing pages that has non-sexual terms for prostate, potency etc. are permitted. The promoted product need to be a dietary supplements; if it is medicinal drugs, the landing page will be  rejected.


Text policy

Text creatives for Push Notifications campaigns (including Titles and Descriptions) must use proper grammar and punctuation.

The following is prohibited:

  • Sexually provocative or suggestive texts. Unacceptable: “Hot girls are waiting for you!”, “Milfs want to have sex with you”, “Girls for one-night stand”. Acceptable: “Girls want to chat ALL NIGHT”,  “Say hi to your future girlfriend in app”.
  • Texts with the words ‘prostate’, ‘viagra’, ‘potency’ etc. are prohibited. However, harmless statements are allowed (e. g. “Useful tips for men on how to return the male power”).
  • The use of the words “Google”, “virus”, “malware”, “threat” and similar ones is not permitted in any context related to the risk of data loss or a security breach. Only messages that suggest to check a phone / computer / browser are permitted. Real offers to protect user privacy or security (for example: VPN services) are also permitted. Unacceptable: “Your phone/browser is not protected”, “Your phone is infected”, “Your personal data will be deleted”. Acceptable: “Boost your smartphone speed!”, “Protect your privacy with Free VPN”.
  • Violent and brutal texts and offers are prohibited. Unacceptable: “Husband stabbed his wife after he found out...”
  • The use of celebrities or politicians' names for “fake news” promotion or negative representation of the individuals featured. Unacceptable: “Breaking: {Name Surname} is dead!”. Acceptable: “ANYONE can profit from Bitcoin. Bill Gates explains why...[video]”.
  • The use of celebrities or politicians' names to promote a product / diet on behalf of a celebrity without documented permission from the individuals featured. Unacceptable: “Secret diet of {Name Surname} is revealed!”

Images policy

Image creatives (including Icons and Banner images) must not be of poor quality or very low resolution.

The following is prohibited:

  • Images with full or partial nudity (e.g., bare chest), sex toys.
  • Images of sexual intercourse, genitals, masturbation, sex toys, etc.
  • Sexually provocative or suggestive images.



  • The use of celebrities or politicians' pictures to promote a product / diet on behalf of a celebrity without documented permission from the individuals featured.

Branding usage

  • Use of a brand logo is prohibited if the campaign doesn’t promote this brand (e.g, eCommerce-related brand products or offers). 
  • Pictorial and textual references to a brand are permitted if there are no statements that promotions are granted on behalf of this brand.
  • Use of a brand logo is permitted if this logo is placed on the promoted product.



Please note: your landings pages, texts, images, and creatives must comply with the policies above. These guidelines are not exhaustive, and we will reject or remove any campaign's items that we believe to be harmful to our publishers or users, even if the campaign items otherwise comply with all of our guidelines.

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