Specifications and design guidelines

  • Title: 30 characters
  • Description: 40 characters
  • Icon: 192 x 192 px, 200Kb maximum
  • Image (banner): 360 x 240 px; 720 x 480 px (for displays with high resolution, 720Kb maximum
  • File type: jpg or png
  • No animation

All campaigns and ads must comply with the following policies:

Policy rules:

1. Landing pages must not be of poor quality (contain typos, misleading images, empty pages, etc.).

2. Brand logos / brand references (include famous messengers, e-mail services and applications)

  • It is forbidden to use any brand logos on the icons apart from the products that can be produced by these brands 
  • It is not accepted to use icons of mobile / desktop applications 
  • It is prohibited to create the campaigns where there is a statement that promoted offers are provided on behalf of the brand.
  • The use of logos of famous brands on the landing pages is not allowed
  • Landing pages with brand names spelled wrong or with hidden letters are prohibited
  • The use of little-known brands on the landing pages and icons is allowed
  • A brand logo can be used if the brand is being advertised (for example, games or apps). It is also allowed to use Google play logo if the LP is Google Play page with an advertised app (without redirections).


3. The Google logo

Use of Google logo is prohibited.

4. Sexually provocative or suggestive texts/images/icons are prohibited. 

Images with full and partial nudity (e.g. bare chest), sex toys, images of sexual intercourse, genitals, masturbation, etc. are unacceptable. Creatives with anatomical images of the genitals are not prohibited.

Unacceptable for push texts: “Hot girls are waiting for you!”, “Milfs want to have orgasm with you”, “Girls for one night stand”
Acceptable for push texts: “Girls want to chat ALL NIGHT”,  “Say hi to your future girlfriend in app”.

The creatives with people wearing swimsuits or undergarments are accepted if there are no sexually suggestive texts and images.

5. Scary offers

It is acceptable to use any information in creatives, texts and landing pages about possible viruses, potential threats, file damage etc., which can frighten users.
Scary offers with the texts like “A virus can/may damage”, “You may have viruses/problems/..”, "Scan completed", "Click here to fix" are allowed.

However, please pay attention, that it is forbidden to use logos of brands on scary LPs/icons/push texts, such as Google, Google Chrome, Yandex, Apple, Safari, Adobe, Flash, Windows, Microsoft.


6. SuperScary offers

Any statements about something that incites fear (e. g. viruses) are not allowed.
Any number of viruses indicated is considered to be as super scary statement and must be rejected.

Unacceptable:
“Click here to remove”, "System warning: Remove junk files (~ 3.4 Gb)", " You may have 3 viruses", “Update required”, "Run a scan system to fix all the problems that slow down this PC", "Clear your Android memory to solve this problem and increase your phone’s speed", "Browser failed to load / open the video/page" etc.


7. Phishing offers.

Phishing messages with the statements about winning / receiving large and substantial gifts are prohibited.
Unacceptable: "You won iPhone / car", "1,000$ was credited to your account". The statements about the potential winning or small prizes like coupons are allowed.
Acceptable: "You may win iPhone / money", "You won a gift card / coupon / certificate".
Phishing messages about crediting or transferring funds are also prohibited.

8. Offers of sexual wellness products (e. g. genital enlargement products, prostate treatment drugs, male potency supplements etc.)

Push notifications with harmless statements are allowed (e. g. ‘Useful tips for men on how to return the male power’).
Push texts with the words "prostate", "viagra", "potency" etc. are prohibited. Landing pages containing mentioned words are accepted.

Please also note that there should be an indication that the promoted product is a dietary supplement. If it is medicinal drugs, the landing page will be rejected.

9.  Imitation of system updates / messages is not allowed.
It is forbidden to imitate system messages of operating systems on LPs and creatives.


10.  Imitation of browser system messages is unacceptable.
It is forbidden to imitate icons and interfaces of well-known browsers.

11. "Empty messages" in the text of the push are not accepted.

Empty messages are combinations of texts and icons that imitate a message and don’t give any explanations of the offer.
It is not allowed to use in push texts the wording like “you missed 1 message”, “you have 10 missed calls”, the mention of WhatsApp (or other messenger) in the text of the push. The only affordable form is “Check Your Inbox”, because it has no guarantee that a person got a message, it’s a suggestion to check the incoming messages. If you are imitating a message, make sure you give a hint of the offer.
The following statements are allowed: “You have 1 new video”, “you were tagged on video”, “open chat with Liza” etc.

12. Imitation of interfaces of well-known sites

It is forbidden to imitate interfaces of well-known and popular sites and companies, including using the logos of well-known websites in order to make the landing page look like the official website or increase the credibility of the landing page.
Imitation of the interface without logo of the brand is allowed (but it's easy to guess what interface you mean).

13. Vulnerabilities.

 Landing pages that exploit the vulnerabilities in a browser (for example, to install a file) are prohibited.

14. Techsupport offers are not allowed.

15. Use of celebrities' names and pictures

The use of celebrities or politicians' names for “fake news” promotion or negative representation of the individuals featured is not allowed. It is forbidden to promote the product / diet on behalf of a celebrity.

Unacceptable: “Breaking: {Name Surname} is dead!”. 

Acceptable: “ANYONE can profit from Bitcoin. Bill Gates explains why...[video]”.

Please note: your landings pages, texts, images, and creatives must comply with the policies above. These guidelines are not exhaustive, and we will reject or remove any campaign's items that we believe to be harmful to our publishers or users, even if the campaign items otherwise comply with all of our guidelines.

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