As a Self-Service Advertiser, you can use the following variables (dynamic tags / tokens) to track interesting data through your URL and your own tracking system:

  • {zoneid} - ID of the ad zone where the ad is displayed
  • {campaignid} - ID of the campaign
  • ${SUBID} - Unique ID for tracking conversions

Usage example:

http://www.example.com/langing-page/?zone={zoneid}&campaign={campaignid}&visitor_id=${SUBID}

If you are a Fully-Managed Advertiser and want to use pixels or postback to track conversions, please contact your account manager.

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