We count impressions only when our Onclick pop-under ads are opened. Thus, there are several reasons for the difference:

  • Some of your visitors are using ad-blocking plugins in their browsers or other ad-blocking software.
    Solution: Ask your visitors to add your website to their white list.

  • Our pop-under ad channel code is not placed on some pages.
    Solution: Check for the pop-under ad channel code on all your pages.

  • Some mobile devices don’t serve the pop-under ads.
    Solution: Use the mobile-optimized ad formats to maximize coverage across devices.

Did this answer your question?