• Title: 50 characters
  • Description: 50 characters
  • Image: 720 x 480 px (720 kb max)
  • File type: jpg / png / gif

Content policies

All campaigns and ads must comply with the following policies:

1.Landing pages must not be of poor quality (contain typos, misleading images, empty pages, etc.).


2. Automatic downloading (without click) for desktop and mobile is not permitted. Suspicious and unknown products will be rejected.

3. Use of well-known brands (including well-known messengers, applications, postal services, government of Russia and other countries, public authorities)

  • The use of logos of famous brands is not allowed.
  • Landing pages with brand names spelled wrong or with hidden letters are prohibited.
  • It is not allowed to create the campaigns where there is a statement that promoted offers are provided on behalf of the famous brand.

4. Google logo
Use of Google logo is prohibited.

5. Malware
 The ads must not contain malicious software or “malware” that may infect computers and mobile devices.

6. Phishing messages
Phishing messages with the statements about winning / receiving large and substantial gifts are prohibited. 

Phishing messages about crediting or transferring funds are also prohibited.

Campaigns, where in order to pick up your winning a user needs to add a sum of money, are not allowed.

Unacceptable: "You won iPhone / car", "1,000$ was credited to your account". The statements about the potential winning or small prizes like coupons are allowed. Acceptable: "You may win iPhone / money", "You won a gift card / coupon / certificate".

Phishing messages with the statements about the prize payment are not allowed as well.

7.  Scary
It is acceptable to use any information in creatives, texts and landing pages about possible viruses, potential threats, file damage etc., which can frighten users.
Scary offers with the texts like “A virus can/may damage”, “You may have viruses/problems/..”, "Scan completed", "Click here to fix" are allowed.

However, please pay attention, that it is forbidden to use logos of brands on scary landings, such as Google, Google Chrome, Yandex, Apple, Safari, Adobe, Flash, Windows, Microsoft.

8. Super Scary offers

Any statements about viruses, junk files, device problems etc. are not allowed.
Any number of viruses indicated is considered to be as super scary statement and must be rejected. 

Unacceptable: “Click here to solve this problem”, "System warning: Remove junk files (~ 3.4 Gb)", " You may have 3 viruses", “Update required”, "Run a scan system to fix all the problems that slow down this PC", "Clear your Android memory to solve this problem and increase your phone’s speed", "Browser failed to load / open the video/page" etc.

9. Vulnerabilities

Landing pages that exploit the vulnerabilities in a browser (for example, to install a file) are prohibited.

10. No option to close LP

A user must be able to easily close the landing page. Landing pages with no option to close are prohibited.

11. Techsupport offers are not allowed

12. Sexually provocative content

Creatives with depictions of sexual acts, sexual organs, masturbation, etc. will be rejected. Landing pages with an anatomical images of the genitals are not prohibited.
Creatives with depictions of full and partial nudity, people in explicit or suggestive positions, sex toys, etc. are not accepted.

Landing pages with people wearing swimsuits or undergarments are accepted if there are no sexually suggestive texts and images.

13. Landing pages that force auto SMS sending from user's device are prohibited. 

14. Adware
i.e. if there is a detection of adware by any antivirus (soft, apk, apps) - reject.

15. Promotion of pharmaceuticals
We only allow promotion of dietary supplements that are not regulated like medicine.

16. Notification request cheat
Landing pages collecting subscriptions by a notification request cheat on a landing page (misleading users into subscribing to offers by reloading or blocking the offer page) are rejected.

17. Imitation of system updates / messages is not allowed. It is forbidden to imitate system messages of operating systems on LPs and creatives.

18. Imitation of browser system messages
It is forbidden to imitate icons and interfaces of well-known browsers: : Internet Explorer, Mozilla Firefox, Google Chrome, Safari, Opera, Microsoft Edge etc.

19. Imitation of interfaces of well-known sites
It is forbidden to imitate interfaces of well-known and popular sites and companies, including using the logos of well-known websites in order to make the landing page look like the official website or increase the credibility of the landing page.
Imitation of the interface without logo of the brand is allowed (but it's easy to guess what interface you mean).

20. Use of celebrities' names and pictures

The use of celebrities or politicians' names for “fake news” promotion or negative representation of the individuals featured is not allowed. It is forbidden to promote the product / diet on behalf of a celebrity.

Unacceptable: “Breaking: {Name Surname} is dead!”. 

Acceptable: “ANYONE can profit from Bitcoin. Bill Gates explains why...[video]”.

21. Political advertising is prohibited 

Advertising of political parties, organizations and associations of the forms of ownership and other persons associated with political activities is prohibited.

22. Offers with automatic dialing of phone numbers and phone calling are prohibited

23. Messages from postal services

Any messages on behalf of the post office are prohibited.
Campaigns with the statements about payment / awaiting / delivery (including the delivery number) of any prize, package, etc. are not allowed and will be rejected.

Please note: your landings pages, texts, images, and creatives must comply with the policies above. These guidelines are not exhaustive, and we will reject or remove any campaign's items that we believe to be harmful to our publishers or users, even if the campaign items otherwise comply with all of our guidelines.

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