Content policies
All campaigns and ads must comply with the following policies:
Prohibited content
Other specific rules are listed here:
Landing pages must not be poor quality (contain typos, misleading images, empty pages, etc.).
Not acceptable
Acceptable
2. Automatic downloading (without a click) for desktop and mobile is prohibited. Suspicious and unknown products will be rejected.
3. It is restricted to using well-known brands (including well-known messengers, social media brands, anti-virus software companies, applications, payment systems, sports brands, postal services, newspapers or web-based editions, the government of other countries, public authorities, etc.)
Using logos of famous brands is not allowed (including buttons, arrows, etc.)
Landing pages with brand names spelled wrong or with hidden letters are prohibited.
It is not allowed to create campaigns with a statement that promoted offers are provided on behalf of the famous brand.
4. Google logo
Use of the Google logo is prohibited.
5. Malware
The ads must not contain malicious software or “malware” that may infect computers and mobile devices.
6. Phishing messages
Phishing messages with statements about winning/receiving large and substantial gifts are prohibited.
Phishing messages about crediting or transferring funds are also prohibited.
Campaigns, where in order to pick up your winning a user needs to add a sum of money, are not allowed.
Unacceptable: "You won iPhone / car", "1,000$ was credited to your account". Statements about the potential winning or small prizes like coupons are allowed. Acceptable: "You may win iPhone / money", "You won a gift card/coupon / certificate".
Phishing messages with statements about the prize payment are also not allowed.
7. Notice
It is acceptable to use any information in creatives, texts, and landing pages about possible viruses, potential threats, file damage, etc., that can frighten users.
Notice offers with the texts “A virus can/may damage,” “You may have viruses/problems/..”, "Scan completed,” or "Click here to fix" are allowed.
However, please pay attention to the ban on using logos of brands on Notice landings, such as Google, Google Chrome, Yandex, Apple, Safari, Adobe, Flash, Windows, and Microsoft.
8. Scary offers
Any statements about viruses, junk files, device problems, etc. are not allowed.
Any number of viruses indicated is considered a scary statement and must be rejected.
Unacceptable: “Click here to solve this problem,” "System warning: Remove junk files (~ 3.4 Gb)", " You may have 3 viruses", “Update required,” "Run a scan system to fix all the problems that slow down this PC," "Clear your Android memory to solve this problem and increase your phone’s speed," "Browser failed to load/open the video/page" etc.
9. Vulnerabilities
Landing pages that exploit browser vulnerabilities (for example, to install a file) are prohibited.
10. No option to close LP
A user must be able to easily close the landing page. Landing pages with no option to close are prohibited.
11. Tech support offers are not allowed
12. Sexually provocative content
Creatives with depictions of sexual acts, sexual organs, masturbation, etc., will be rejected.
Sexual activities (including the squeezing of the female breast), erected body parts, and images of partially visible intercourse are not allowed.
Images that imply sexual contact (even through clothing) will also be rejected.
Images of women and men that initially show genitals or sexual intercourse but are "covered up" by banners, packs, and cans of pills/gels, fruit/vegetables, etc., are prohibited.
Creatives with depictions of full and partial nudity, people in explicit or suggestive positions, sex toys, etc., are not accepted.
Anatomical images of the genitals are not prohibited (including pictures of medical checkups).
Landing pages with people wearing swimsuits or undergarments are accepted if there are no sexually suggestive texts and images.
13. Pornography, adult and mature content is strictly forbidden to advertise.
Сampaigns containing this content will be rejected.
14. Images of various human secretions (feces, urine, spit, snot, menstruation, or vomit) are not allowed.
15. Violence/ Terrorism
It is strictly prohibited to promote any materials related to terrorism and weapons, violent and brutal videos, and images.
16. Landing pages that force auto SMS sending from the user's device are prohibited.
17. Adware
i.e. if there is a detection of adware by any antivirus (soft, apk, apps) - reject.
18. Promotion of pharmaceuticals
We only allow the promotion of dietary supplements that are not regulated, like medicine.
19. Notification request cheat
Landing pages collecting subscriptions by a notification request cheat on a landing page (misleading users into subscribing to offers by reloading or blocking the offer page) are rejected.
20. Imitation of system updates/messages is not allowed.
It is forbidden to imitate system messages of operating systems on LPs and creatives.
21. Imitation of browser system messages
It is forbidden to imitate icons and interfaces of well-known browsers: Internet Explorer, Mozilla Firefox, Google Chrome, Safari, Opera, Microsoft Edge, etc.
22. Imitation of interfaces of well-known sites
It is forbidden to imitate interfaces of well-known and popular sites and companies, including using the logos of well-known websites in order to make the landing page look like the official website or increase the credibility of the landing page.
Imitation of the interface without the brand's logo is allowed (but it's easy to guess what interface you mean).
23. Use of celebrities' names and pictures
The use of celebrities' or politicians' names for “fake news” promotion or negative representation of the individuals featured is not allowed. Promoting the product/diet on behalf of a celebrity is also forbidden.
Unacceptable: “Breaking: {Name Surname} is dead!”.
Acceptable: “ANYONE can profit from Bitcoin. Bill Gates explains why...[video]”.
24. Political advertising
It is forbidden to promote any political parties or persons, calls for a violent overthrow of the state regime along with using these persons in advertising purposes.
On landing pages, it is forbidden to:
Use any political agitation
Call ю? aggression
Collect funds to support the country, donations, humanitarian aid, etc.
Post information about military actions and their consequences on non-news websites
For GEO, RU, and BY, it is not allowed to use flag images, express solidarity or support, or post information about military activities on news resources.
24. LPs with automatic dialing of phone numbers and phone calling are prohibited
25. Offers with automatic dialing of phone numbers, as well as with a request to send sms messages are prohibited
26. Onclick campaigns with prelanders and landing pages focused on collecting subscribers are not accepted
27. Promotion of pharmaceuticals
We only allow the promotion of dietary supplements that are not regulated, like medicine.
28. Messages from postal services
Any messages on behalf of the post office are prohibited.
Campaigns with the statements about payment / awaiting / delivery (including the delivery number) of any prize, package, etc. are not allowed and will be rejected.
29. Fraud, unofficial, untrue, false, misleading, invented, re-produced information (i.e. facts, news, offers, solutions, guidelines), including false and defamatory information about COVID, false information about natural disasters, acts of God etc.
30. We do not allow promotion of brands which have been referred as misleading, suspicious or fraudulent by respective authorities of the state.
31. Advertising of EU citizenship/passport schemes is prohibited
32. Imitation emails on behalf of well-known banks are prohibited.
33. Calendar subscriptions are forbidden both for iOS and Android.
34. Reselling our traffic to the Monetag monetization platform is prohibited.
35. System updates
Updates on behalf of the software and system are prohibited.
No creatives with system updates may be used unless it is an official update from Google or AppStore.
36. Imitation of all system interfaces is prohibited.
Furthermore, please note that for some countries, there are special restrictions for setting up advertising campaigns.
India:
It is forbidden to use names/advertise products from top government officials (Draupadi Murmu, Narendra Modi, Amit Shah, and Mohan Bhagwat) and all state symbols of India (flag, coat of arms, Ashoka Chakra sign, and the presidential standard);
Images of women in national costumes in any inappropriate manner (e.g., half-naked, disheveled, etc.) are prohibited;
Advertising of gambling and betting is prohibited. Advertising of Rummy brand or similar licensed companies is allowed but with the exception of states Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Telangan;
The logos and names of Reliance Industries, Indian Oil, State Bank of India, ICICI Bank, HDFC Bank, HindustaSBI are not permitted;
No advertising of any kind for binary options is allowed;
Advertising mentioning Pakistan and the Pakistani conflict is prohibited in any way.
United Arab Emirates:
It is forbidden to use the names or advertise products of top government officials (Mohamed bin Zayed Al Nahyan, Mohammed bin Rashid Al Maktoum, Mansour bin Zayed bin Sultan Al Nahyan (Sheikh Mansour), Hamdan bin Zayed bin Sultan Al Nahyan (Sheikh Hamdan), Khalifa bin Zayed Al Nahyan);
It is also forbidden to use the flag, state emblem, and emblems of all seven emirates;
Advertising using images of LGBTQ+ persons is prohibited;
Advertising with images of naked and half-naked women is not allowed;
It is forbidden to advertise any binary options;
It is prohibited to promote VPNs, proxies, and other services to avoid blocking websites in the UAE;
We do not allow to promote gambling or betting offers;
The logos and names of Emirates, Fly Emirates, Etihad Airways, Jumeirah Group, Mashreq Bank, and National Bank of Abu Dhabi may not be used;
Financial offers will be rejected.
It is forbidden to use logos or names of these companies:
Abu Dhabi Commercial Bank, Abu Dhabi Islamic Bank, Ajman Bank, Al Hilal Bank, Al Maryah Community Bank, Al Masraf Arab Bank for Investment & Foreign Trade, Bank of Sharjah, Commercial Bank International, Commercial Bank of Dubai, Du Mobile, Dubai Bank, Dubai Islamic Bank, Dubai Finance Bank, Emirates, Etihad Airways, Emirates Investment Bank, Emirates Islamic, Emirates NBD, ETISALAT, First Abu Dhabi Bank, Fly Emirates, Jumeirah Group/, Invest Bank, Mashreq, National Bank of Fujairah, National Bank of Ras Al-Khaimah PJSC (RAKBANK), National Bank of Umm Al-Quwain, National Bank of Abu Dhabi, Noor Bank, Swyp, Sharjah Islamic Bank, United Arab Bank, Virgin Mobile, Wio Bank, Xfinity.
Please note: your landing pages, texts, images, and creatives must comply with the policies above. These guidelines are not exhaustive, and we will reject or remove any campaign items that we believe to be harmful to our publishers or users, even if the campaign items otherwise comply with all of our guidelines.