Smart Rotator is a testing and optimization tool that allows you to upload up to 8 creative ad sets, find the best-performing ones, and scale and optimize Push campaigns.

With this release, advertisers get more instruments to analyze ad performance data, more flexibility in managing individual ad settings, and more time for productive work with auto-optimization.

A bigger number of creative sets enables you to run as many experiments as you need to improve your conversion rates.

This option also reduces the time required to set up the tests. In other words, you don’t have to create 8 different campaigns; instead, you can create one campaign with individual frequency settings for each creative set.
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How to add more creatives?

Smart Rotator is a tool that can both optimize and test creatives, depending on the bidding model you choose.

Smart Rotator, coupled with CPC bidding, ensures that only the best creatives are getting traffic.

As soon as the campaign is launched, traffic is evenly allocated between all creative sets. Meanwhile, the algorithm starts to analyze which creatives are the most engaging—were people clicking?

After 1000 views, the traffic is redistributed in favor of creative sets with the higher CTR. 

With CPM bidding, Smart Rotator is a perfect A/B testing tool. In this case, each ad creative gets equal traffic volumes, creating a laboratory-like environment for testing your creative ad sets.

To run data-driven tests of your ideas, you need to have relevant, real-time insights at hand. We have developed a detailed statistics dashboard for Push campaigns with multiple creative sets.

If you need to track the performance of the creatives, the traffic token is {bannerid}.

In the campaign settings, you can find the ID of each creative:

In the Creatives statistics section(inside the campaign), you can see how each creative set performs: impressions, clicks, and conversions. You will also find the CTR for each creative (in percentages) and the cost.
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