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Smart Rotator for Push Notification campaigns
Smart Rotator for Push Notification campaigns
Written by Admin
Updated over a week ago

Smart Rotator is a testing and optimization tool that allows you to upload up to 8 creative ad sets, find the best-performing ones, scale and optimize Push campaigns.

With this new release out, advertisers get more instruments to analyze ad performance data, more flexibility in managing individual ad settings, and more time for productive work with auto-optimization.

Smart Rotator Highlights

1. You can use up to 8 creative sets in one Push campaign

A bigger number of creative sets enables you to run as many experiments as you need in order to improve your conversion rates.

This option also reduces the time required to set up the tests. In other words, you don’t have to create 8 different campaigns; instead, you can create one campaign with individual frequency settings for each creative set.

Meet the new feature: Buttons for increasing engagement of the user!

  • Button "MORE" (can be edited to your preferable text) leads to open the target url

  • Button "SETTINGS" (cannot be edited) leads to open notification settings

How to add more creatives?

  • Every Push should contain an icon, title, and a description. The banner image remains optional.

  • If you have multiple creative sets in one campaign, you can disable separate sets without having to stop the entire campaign and sending it for re-moderation.

2. Auto-optimization & A/B testing of each multi-creative campaign

Smart Rotator is a tool that can both optimize and test your creatives, depending on the bidding model you choose.

CPC Bidding

Smart Rotator coupled with CPC bidding ensures that only the best creatives are getting traffic.

As soon as the campaign is launched, the traffic is evenly allocated between all creative sets. Meanwhile, the algorithm starts to analyze which creatives are the most engaging – were people clicking?

After 1000 views, the traffic is redistributed in favor of creative sets with the higher CTR. 

CPM Bidding

With CPM bidding, Smart Rotator turns into a perfect A/B testing tool. In this case, each ad creative is getting equal traffic volumes, and you have a laboratory-like environment for testing your creative ad sets.

3. Get detailed statistics for each creative set

To run data-driven tests of your ideas, you need to have relevant, real-time insights at hand. That’s why we have developed a detailed statistics dashboard for Push campaigns with multiple creative sets.

If you need to track, the traffic token is {bannerid}.

In your campaign settings you can find the ID of each creative:

In Creatives statistics section, you can see how each creative set performs: impressions, clicks, conversions. Also you will find CTR for each creative (in percents) and the cost.

If you have any additional questions, do not hesitate to contact our SupportTeam which is available for you 24/7. 

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