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How to integrate conversion tracking with Kintura
How to integrate conversion tracking with Kintura
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Written by Admin
Updated over a week ago

Step #1 - Create your postback URL

Log in to your PropellerAds Advertiser Account and click the Tracking section.


Your PropellerAds postback URL is created automatically. Copy it from your PropellerAds dashboard.



Step #2 - Add Propeller Ads as your traffic source on Kintura

Log in to your Kintura account, click Traffic Sources, and choose New Traffic Source.


Click the Search Traffic Source Templates button and start typing PropellerAds. The system will automatically determine the source.


Then, choose the button Send Traffic Source Postback.

The postback URL will be generated automatically. Please check if the postback is displayed correctly. The IDs of parameters "aid", "pid" and "tid" should match the IDs of the same parameters in the Tracking section of your PropellerAds advertiser’s account. You need to insert your actual "aid" & "tid," otherwise, your conversions will not be tracked correctly. The postback URL should end with visitor_id={externalid}.

After that, review tracked variables and save the settings.



Step #3 - Generate the postback URL on Kintura

To get notified about conversions from an affiliate network, you need to generate the Postback URL on Kintura containing the "CLICK ID" and add it to the affiliate network's panel.

Please refer to the Kintura Knowledge Base or Support to learn how to add affiliate networks and offers and generate the postback URLs.

Once you get your Kintura Postback URL, paste it to your affiliate network panel to pass data about conversions from the affiliate network to Kintura.

In order to initiate a campaign, you have to create an Offer, Landing, and Routes accordingly.



Step #4 - Set up the Campaign on Kintura

Click the Campaigns tab and select Create Campaign.


Name your campaign, select "PropellerAds" as the Traffic Source, fill out all other mandatory fields, and click the "Create campaign" button.

Once you save the basics of your campaign, Kintura will create a globally unique campaign tracking URL to which you need to direct traffic.


You can find all the links generated in your campaign settings' "Links and Code" section.



Step #5 - Check your conversion tracking settings (optional but recommended)

Once you've set up your conversion tracking path, you may check if your settings are correct.

Click the Tracking tab in your PropellerAds account, and choose the Test conversion section.

Copy the Campaign URL with all parameters from Kintura campaign settings, paste it into the field marked on the screenshot below, and click the Create test banner button.


Once a test banner appears, click it to follow your conversion funnel and make a test conversion).

Ensure all postback URLs and settings are configured properly on the test conversion tab.


Step #6 - Set up the Campaign on Propeller Ads

Login to your PropellerAds account and click on the "Create Campaign" button on the top right corner

Copy the Campaign URL with all parameters from Kintura campaign settings and paste it as the Target URL for your campaign on PropellerAds.


If you have problems setting up the S2S conversion tracking, please contact us via live chat on your PropellerAds account.


If you need help from Kintura, you can check Documentation and Support on their side.

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