PropellerAds started integrating with trackers via API. One of the first and most successful examples is LandingTrack, which can be set up in two different ways—as a regular tracker and via API. To get instructions about the API integration, please follow the manual: PropellerAds & LandingTrack. Start automating your Campaigns.
We’ll provide you with a detailed guide about the PropellerAds integration as a custom traffic source:
Step #1 - Create your postback URL
Log in to your PropellerAds Advertiser Account, click the Tracking tab
Select LandingTrack as a tracker you work with:
The system will provide the postback with parameters used in your tracker. Copy the S2S postback URL to your clipboard.
Step #2 - Add PropellerAds as your traffic source in LandingTrack
Log in to your LandingTrack account, choose the Traffic Sources Tab, click the “Connect New Source” Tab, and select the “Custom” option.
Name your Traffic source and click the "Create" button. Then click the "Edit" button to set up the tracking process. Add a postback you received in your PropellerAds account (Step #1) to the section "Outgoing Postback."
You don't need to change visitor_id and payout parameters; they have already been replaced by tokens used in LandingTrack.
Ensure you work with actual postback generated in your PropellerAds account with unique aid and tid parameters. Otherwise, your conversions will not be tracked correctly.
You can also select optional tokens that will be added to your Campaign URL.
The list of these tokens includes default parameters, such as:
source={zone_id} — ID of the ad zone where the ad is displayed
bid={cost} — Cost of click or impression.
pid=${SUBID} — Unique ID for tracking conversions
And a few custom parameters (d1-d9) should be set up manually.
Once you add the info to all required fields, click the "Save" button to finish integrating PropellerAds as a new traffic source in LandingTrack.
Step #3 - Generate a postback URL in LandingTrack
To pass the information about conversions or leads to LandingTrack, you should get a postback and add it to the affiliate network's panel. You will find your LandingTrack Postback (S2S) in the Settings tab.
First, create a new domain in the Settings section's Domains Tab. Copy the domain's name and change {the domain} part in a postback URL to yours. The final postback can look like this:
http://your_domain_name.com/postback.php?sid={clickid}&payout={payout}
Don't forget to pass this postback to the affiliate network.
Please refer to LandingTrack Knowledge Base to find out how to link affiliate networks and offers to your tracker.
How to add an affiliate network
How to add an offer
Step #4 - Setup the Campaign in LandingTrack
LandingTrack has its own campaign concept and named the Campaign section 'Dimension'; each user can create Dimension with a few offers or pretenders, and the algorithm will rotate offers on Ecpm in real-time.
You can create campaigns in the Dimensions or Offers sections in the LandingTrack admin panel.
Please follow the steps in the manual below:
Creating a Dimension
Once you create a dimension and set up its configuration, you can get your Campaign URL. To do that, you should complete 3 steps:
Select PropellerAds as your traffic source
Select your Domain
Select the type of Traffic
After filling in the appropriate fields, LandingTrack will generate the Dimension name and Campaign URL required to direct traffic.
Step #5 - Setup a Campaign in PropellerAds
Login to your PropellerAds account and click on the "Create Campaign" button on the top right corner
Use the Campaign URL received from your LandingTrack account as the Target URL in your campaign settings. It should contain pid=${SUBID}.
Once all relevant fields and targeting options are completed, click the "Start Campaign" button.
Step #6 - Check your conversion tracking settings (optional but recommended)
Once you've set up your conversion tracking path, you may check if your settings are correct.
Click the Tracking tab in your PropellerAds account, and choose the Test conversion section.
Copy the Campaign URL with all parameters from LandingTrack campaign settings, paste it into the field marked on the screenshot below, and click the Create test banner button.
Once a test banner appears, click it to follow your conversion funnel and make a test conversion).
Click the Update button to ensure all postback URLs and settings are configured properly.
If you have problems setting up the S2S conversion tracking, please contact us via live chat on your PropellerAds account.
If you need help from LandingTrack, you can check Documentation and Support on their side.