This article is a FAQ about one of our popular advertising formats, In-Page Push notifications. It covers everything you need to know about this format while using it in your advertising campaigns.
1. What are In-Page Push Notifications?
In-page push is an advertising format displayed on the publisher’s website as a banner. It looks almost the same as Classic Push (this makes the format familiar for Push Notifications users). Unlike Classic push notifications, users don’t need to subscribe to see In-Page Push ads. Your ad message is displayed directly on the publisher's website. It integrates perfectly with the rest of the page, so you know that UX won’t be affected in any way.
2. What is the difference between In-Page Push and Classic Web Push?
Unlike Push ads, In-Page Push doesn’t require subscriptions and works for all platforms, including iOS and MacOS, allowing you to target more users.
3. Where to find In-Page Push traffic type in the PropellerAds account.
4. Can push and In-Page Push notifications be used in one campaign?
If you select both ad types, classic and in-page push, you can automatically create two different campaigns (just by setting the toggle, as in the screenshot below) to run separate tests, as they will most likely show different results.
We recommend using these formats for different campaigns without combining them in one. They perform differently, and users’ reactions vary depending on the format. Separation allows you to evaluate and optimize your campaign's performance regarding user activity, CTR, CPA, etc.
5. What does the In-Page Push notification look like for the user?
In-page push notifications typically appear as banners or pop-ups at the top or bottom of the page. They can include images, text, and call-to-action buttons that make these banners look visually engaging and easy to interact with.
6. What are the benefits of using In-Page Push Notifications?
In-page Push traffic type is effective for advertising campaigns because it offers:
High visibility and engagement. In-page push ads appear directly on a user's screen as a push notification, ensuring high visibility and engagement. This format allows advertisers to instantly capture the user's attention.
Targeted reach. PropellerAds' platform offers advanced targeting options for In-Page Push ad format, allowing advertisers to segment their audience based on demographics, interests, and behavior. This precise targeting ensures that ads are shown to users who are more likely to engage with the content, resulting in higher performance for the campaign.
Cost-effective pricing. In-page push ads are considered a cost-effective solution due to their high impact and low cost. Advertisers can reach a large audience without spending a lot of money.
Seamless integration with mobile devices. In-page push ads are mobile-friendly, which makes them ideal for reaching users on smartphones and tablets.
In-Page Push notifications works on all browsers and platforms, including iOS and they can be a great choice for almost any vertical.
Ready to try In-Page Pusg notifications for your campaign? Launch the campaign with us!
If you have any questions, please contact our Support team via the live chat button on your account or write to us at contact.us@propellerads.com.