Meet our new option for your Push Notification campaigns - “frequency/capping by clicks”. The setting is available for both CPC and CPM bidding models.
How does it work?
Classic frequency/capping “by impressions” limits the number of times your ad is shown to a user during a specified period.
If you set it to 3:24, one person will see your ad not more than 3 times in 24 hours. The number of clicks is unlimited. However, a user might not click on your creative at all if it’s not relevant or simply got lost among other ads.
With frequency/capping “by clicks,” things get more interesting. You are adjusting push delivery to the number of clicks per 1 user during a chosen period of time. Meanwhile, the number of impressions is unlimited.
This means if you set the “frequency/capping by clicks” to 3:24, your ads will be shown to a user as many times as possible, until he/she clicks maximum 3 times per 24 hours.
Why use the new option?
When you limit traffic delivery by clicks, you let our system show your creative as many times as possible (every time it wins the auction) giving it a higher chance to get noticed. There is no impression limit, remember?
In addition, limiting user clicks helps your ads get bigger reach and wider audience. After the user clicks 3 times and brings no conversions, do we still think the ad is relevant for him/her? We better reach new users.
For CPC campaigns, it’s also a solid way to spend budget cost-effectively. Stop buying the clicks from the same user, get truly wide reach!