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Audiences: targeting by demographics and interests
Audiences: targeting by demographics and interests
ValeriaN avatar
Written by ValeriaN
Updated over a week ago

PropellerAds Audiences is a feature that helps to make your campaigns more focused. It gives you access to custom traffic segments where users have been compiled by their interests, age and gender by our system.

Currently, the feature is available for:

  • Ad formats: Push, In-Page Push

  • Bidding models: CPC, CPM, SmartCPC, CPA Goal

Why do you need to use PropellerAds Audiences?

  • You get access to custom-made audiences gathered by interests, age, and gender – this way, you can easily reach relevant people and get significantly higher CTR and CR in your ad campaigns;

  • You get extra means to make your multi-touch ad campaigns advanced;

  • You get additional targeting opportunities to improve your performance significantly.

How does it work?

PropellerAds Audiences allows you to target people by:

  • Interests: Sports, Shopping, Finance, iGaming, Giveaways, Dating, Utilities

  • Gender: Men and Women

  • Age: 18-29, 30-49, 50+

Our feature lets you target users interested in specific products and services relevant to your offer's vertical. The tool will focus on their demographic information and previous choices to ensure that relevant users will see your ad.

You can also use the Traffic Estimator to evaluate the potential audience size available for certain targeting settings. This will help you expand the picture and see total traffic volumes since the PropellerAds Audiences feature doesn’t span them all yet.

To start using PropellerAds Audiences, you need to take four simple steps:

  1. Log into your account

  2. Press the Create Campaign Button

  3. Find Audiences feature in the Targeting Section

  4. Specify which audience you would like to engage

Currently, you can target one audience per campaign, but we will soon have an update that will work like a constructor.

Here are the key reasons to try the PropellerAds Audiences feature:

  • All campaigns based on interests show a significant CTR increase compared to similar campaigns without Audience targeting;

  • Interests-based targeting brings more quality traffic due to highly engaged audiences involved and provides higher conversion rates;

  • Your campaign becomes more focused by adding interest-based groups and, therefore, becomes more profitable.

You can look at PropellerAds Audiences in action. Here is the Case Study, showing performance data in detail.


How do we collect the audiences?

Audiences are collected based on previous user interactions with relevant landing pages, creatives, and offers. Many behavioral factors within our system are taken into account at once.

How big are the audiences? Or how do I know their volume?

You can check the amount of available traffic with the Traffic Estimator. Sometimes, there may be less than 200 clicks available – in that case, you should try to expand your target set of interests or try another geo. However, if you need to launch targeting small audiences, place a maximum bid to get those 200 clicks.

How do we combine audiences and offers?

You can match offers and audiences. For example, dating offers and dating audiences. This will bring an average increase in CTR of 25-30%.

Or experiment and try different combinations. According to our statistics, we found curious combinations of offers and interests, such as sports offers on an iGaming interest or sweepstakes on financial interest.

If you have any additional questions regarding PropellerAds Audiences, please contact our Support Team via live chat or email

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