We are happy to announce a new automation feature - SmartCPC bidding for Classic Push and In-Page push notifications.
SmartCPC is a unique algorithm built with the second price auction in mind that helps you to simplify the bid selection process and save you money.
All you need to do is to set the top bid you are ready to pay for a click leaving more granulated bidding to the PropellerAds algorithms.
This way, you avoid overspending on the zones where the real price of the traffic is lower than your top CPC bid which in turn saves time on bid optimization, blacklisting, and analysis.
With Smart CPC, you don't have to monitor the most effective zones on your own. You also don't have to spend time and budgets on less relevant zones — the system never miss the right ones.
How Does It Work?
New campaign creation
You create a campaign with the SmartCPC bidding model, set the highest CPC bid you are ready to pay, set necessary targeting options and add creatives.
During this period our algorithms are learning and adjusting for a particular offer’s performance and its CTR to evaluate the expected clicks generated and its pricing properly.
After a testing period the SmartCPC model begins to show your ads only on the placements where traffic cost doesn’t exceed your top CPC bid set in the campaign.
This way, some of the placements will be even cheaper, meaning higher efficiency of your campaign compared to the traditional CPC!
Since bidding is dynamic, each campaign will also be properly adjusted to the auction requirements, traffic fluctuations, day parting, and other factors affecting the traffic volume and performance. It means your campaign will always be set up optimally providing you more time for other important tasks.
If you need any assistance feel free to contact our 24/7 Support Team.