SmartCPC is a unique algorithm built for the second-price auction. It simplifies the bid selection process and saves you money.

All you need to do is set the top bid you are ready to pay for a click, leaving the PropellerAds algorithms to handle more granular bidding.

This way, you avoid overspending on the zones where the real price of the traffic is lower than your top CPC bid, which in turn saves time on bid optimization, blacklisting, and analysis.
With Smart CPC, you don't have to monitor the most effective zones. You also don't have to spend time and budgets on less relevant zones — the system never misses the right ones.

You create a campaign with the SmartCPC bidding model, set the highest CPC bid you are ready to pay, set necessary targeting options, and add creatives.

During this period, our algorithms are learning and adjusting for a particular offer’s performance and CTR to evaluate the expected clicks generated and its pricing properly.

After a testing period, the SmartCPC model shows your ads only on the placements where traffic cost doesn’t exceed your top CPC bid set in the campaign.

This way, some of the placements will be even cheaper, meaning your campaign will have higher efficiency compared to the traditional CPC!

​Since bidding is dynamic, each campaign will be adjusted appropriately to the auction requirements, traffic fluctuations, day parting, and other factors affecting the traffic volume and performance. This means your campaign will always be set up optimally, providing you more time for other important tasks.