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Conversion Tracking
How to integrate conversion tracking with CPV Lab
How to integrate conversion tracking with CPV Lab
Marquis avatar
Written by Marquis
Updated over a week ago

Step #1 - Go to the Tracking tab in your PropellerAds account

Log in to your PropellerAds account and click on the Tracking section.

After that please select a CPV Lab tracker.

Your PropellerAds postback URL is created automatically. You just need to copy it.

Step #2 - Add PropellerAds as your traffic source in CPV Lab

Log in to your CPV Lab account, click Sources and choose the Traffic Sources tab from the dropdown menu.

Click the Quick Import from Catalog button.

Select PropellerAds from the list.

CPV Lab will fill in the necessary traffic source settings automatically.

All you need to do is to paste the Postback URL copied earlier from your PropellerAds account into the appropriate field and click on the Save button.

Step #3 - Generate the postback URL in CPV Lab

To get notified about conversions from affiliate network you need to generate the Postback URL on CPV Lab and add it to an affiliate network's panel.

Please refer to CPV Lab documentation to find out how to add affiliate networks, offers and generate the postback URLs or contact the CPV Lab support team.

Postback URLs
Adding an offer

The Postback will be available after you select the necessary Offer Source from the list.

Once you get your CPV Lab Postback URL, paste it to your affiliate network panel to pass data about conversions from affiliate network to CPV Lab.

If you are experiencing any issues please contact your affiliate network support team.

Please follow this instruction to add Offer to CPA Lab tracker:

Adding an offer

Note: When Adding an Offer, please make sure to add/replace the {!subid!} placeholder with a unique token for each visitor (clickID) which will be passed back from the Affiliate Network to CPV Lab for every conversion.

Step #4 - Set up the Campaign in CPV Lab

Click the Campaigns tab and select a Quick Campaign Setup option.

On the next page, select "PropellerAds" as the Traffic Source, choose the necessary offer and click Next.

On the "Tracking Pixel: Add Pixel to Offer Source" page, please make sure to check the option "Use Traffic Source Postback URL to mark conversions at your Traffic Source" and click on the Save Campaign button.

The Campaign URL/Target URL is ready to be used:

You can also check the integration with the tracker in the Tracking section of your PropellerAds account. Paste your target URL and complete a conversion in the offer.

Note: You can skip the 2nd step, since the ${SUBID} is added automatically.

Step #5 - Set up the Campaign in PropellerAds

Log in to your PropellerAds account, click the Campaigns tab and then Create Campaign button (or edit one of your existing campaigns).

Copy the Campaign URL with all parameters from CPA Lab campaign settings and paste it as Target URL for your campaign in PropellerAds.

That's it! If you are experiencing any issues setting up the S2S conversion tracking - please contact us via the Support tab in your account or send us a message to

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