The Interstitial ad format usually looks like an extensive image that slightly appears over the website content after loading a page. Inside the PropellerAds platform, this ad format can be customized with the help of the Templates. Currently, the PropellerAds platform has 6 customizable Templates for the Interstitial banners. In this article, we will describe each of them so it will be convenient to decide which will suit your campaign.
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To access the option to choose the Template, you should:
1. Log into the PropellerAds account
2. Click on the "Create campaign" button
3. Choose an Interstitial ad format
​4. Expand the menu under the interstitial ad section
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5. Choose the Template that you want to include in your campaign
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That's it!
Once you choose the Template option, a preview of each Template will appear on the right side of the campaign creation page. The Templates are available for all pricing models in the Interstitial Ad Format.
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​PropellerAds' Templates for the Interstitials are:

Below are descriptions of each Interstitial Template so you can decide which one to use for the campaign.
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The Prize animated Template was designed for verticals that offer a prize or some piece of content to the user (such as Sweepstakes, iGaming, and Content-on-demand.)

It looks very natively, close to mobile operating system messages.
On this Template, you have a space for a title, the name of the prize, and an image. You can customize the banner, title, and part of the description(prize name). Button, colors, placement, animation, and part of the description text (You’ve got a chance to win) are predefined.
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Once the creative is ready, the user will see multiple pictures of the award(which you can upload yourself) floating around. Animation catches users' attention, and the message box's native look can motivate them to click.
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Preview of the Prize Template
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The only customization option that this Template has is an image.
The Image Template doesn’t require text. It’s universal, so it works equally for all verticals and GEOs.

The only thing to remember while using this Template is to have two images ready — for mobile devices and desktops.
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Preview of the Image Template
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Classic is PropellerAds's oldest Interstitial Template. It contains an image banner and one line of description. Two things must be customized here: an image and a title.

Сlassic Template already has a predefined style, text format, and placement.
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It is the oldest but the most proven Interstitial Template, so it can be used for any vertical.
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Preview of the Classic Template
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The Interstitial Landing Template provides maximum visibility because the Landing Page is displayed over the main page. Interstitial Landing Template Ad includes an input field that allows you to use the link to your landing page as a creative. This way, your landing page content will be shown inside the Interstitial window. You don’t need new creatives for the campaign - a Landing Page URL will be used instead.
The Landing Template will enable you to use different landing pages as creative and target URLs (in a classic scheme, it’s always the same URL). And there will be no problem if they’re the same. The campaign should still work usually.
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The best verticals for this Template are Utilities, Extensions, Software, Sweepstakes, and Dating (but it is not restricted to use it with other verticals too)
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This Template might look similar to a Prize Interstitial Template, but Animated Message has more customization options. You can add two images to the Animated Message Template. An Icon will be shown as a static image, and a Landscape image will be used in animation. You can add a Title and Description like with the Prize Template, but there is also a customizable Button text, which can replace the standard ‘Continue’ with your own text.
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Preview of the Animated Message Template
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The message template looks very similar to the animated message template, but the only difference is that it is not animated. You can add one static image to the Template, create a title and a description, and change a Button text.
With this Template, it is possible to upload Icons and Big Image Landscape pictures.
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This Template is also universal and suits every type of offer and campaign. Using different images and texts, you can make it work for all verticals — including Utilities, Sweepstakes, and iGaming.

Preview of the Message Template
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