You can choose the most advantageous option for each campaign individually and choose one of three available pricing models for our advertisers: CPM, SmartCPM and SmartCPA.
The CPM pricing model stands for cost per 1000 impressions of the ad. This pricing model should be chosen if you would like to pay only for amount of impressions. CPM campaign is a good fit for affiliate marketers, advertising agencies and ad networks.
SmartCPM is a great optimization tool for experienced media buyers and affiliate marketers. Such model allows advertisers to pay less for traffic and get the maximum benefit from their budget. With SmartCPM you can set the fixed rate for each placement manually and control the amount of traffic you receive.
SmartCPA is the most popular performance-based advertising model. With such payment model you pay for the actions you need (for example, signing up, downloading, installing and running app, mobile subscription).
You can learn more about SmartCPA campaign here.