Actual version of SSP (Self-Service Platform) is available for OnClick Popunder traffic ads over the smartCPM, CPM \ CPA (CPI, CPL) payment models, Push Notifications, Banners and Interstitial Ads over the CPM and CPC.

In SSP you can:

  • Create, Stop, Copy and Do Multiple Copies of campaigns
  • See the Inventory Planner by Country of CPM and CPC Campaigns
  • See Statistics by Date, Impressions, Conversions, Clicks, CTR, CPM, Cost, Type, Ad Format
  • Group Data by Date, Campaign, Zone, Country, Ad Format
  • See updated statistics every 5 minutes
  • See Financial Information as Daily Expenses form the date of registration
  • See Invoices and its Statuses
  • Update your personal information
  • Download Invoices in PDF format
  • Download Expenses in CSV format

After registration an advertiser will be provided with the login details.

SSP is an Advertiser Cabinet where you can see the following data, depending on your user rights:

  • Dashboard
  • Campaigns
  • Traffic Chart
  • Audiences
  • Tracking
  • Finance
  • Add Funds
  • Profile
  • Support
  • Special Offers
  • Feature request

Some accounts' settings provide clients with the user rights required for creating Campaigns from SSP, some do not provide them. If Campaigns are available, it is possible to see them created in SSP by Advertisers. It is also possible to see campaigns of any format created by the Propeller Ads Trafficking Team, but they are not editable.

Overview of SSP sections

Dashboard

It is a centralized place where the Advertiser can see historical data about:

  • Number of Impressions
  • Number of Conversions
  • Clicks
  • CTR
  • CPM
  • Cost (Amount Spent in USD)
  • VAT

Data is shown in EST time for:

  • Today (updated once per 5 minutes)
  • Yesterday
  • Last 7 Days (including today)
  • Last 30 Days (including today)
  • This Month (from the 1st day of current month)
  • Last Month (from the 1st day to the last day of the previous month)
  • Custom (You can set your own dates)

You can click Show Advanced Filters and see the following data:

  • Campaign (Accepts IDs)
  • Zone (Accepts IDs)
  • Country (Accepts either 2 letter country codes or full country name)
  • Ad Format

You can group data by:

  • Campaign
  • Zone
  • Country
  • Date
  • Ad Format

Saving Bookmarks

Once you have inserted any data into the filter you will be asked to save it in the Bookmarks. Enter the name of the Bookmark and click Save. After that you will see your Bookmarks in the right corner of the Dashboard.

Showing Chart

You can switch between Table and Chart View where you will be able to see:

  • Weekly Budget
  • Weekly Impressions

Campaigns

In this section you can:

  • Create OnClick, Interstitial, Push Notifications and Banners based on CPM, smartCPM,  smartCPA and CPC models (depending on the ad format)
  • Edit and manage your campaigns
  • Copy and make Multiple Copies of your CPM and CPC Campaigns
  • Start and Stop Campaigns and save them in Drafts
  • Archive Campaigns
  • See Campaign Limited Data in any format, created by assigned Trafficking Manager
  • See Start and End date of Campaign
  • See Campaign Type and Statistics of a specific Date Period
  • Filter by Status, Origin, Ad Format
  • Bulk Start, Stop or Archive
  • Change view: Archived or Not Archived

Statuses

Once a Campaign is created, it can be saved in the Draft Status for additional editing or you can start the Campaign. In this case the Campaign goes to Moderation. During the moderation process your Campaign is not editable and it's not possible to cancel it. Moderation is done manually and can take from 20 minutes up to a few hours. Your campaign can be Approved or Rejected. Approved CPM and CPC campaigns have Working Status. Approved smartCPA Campaigns have Testing Status. When the test is over your SmartCPA Campaign's status will be automatically changed from "Testing" to "Working" or "Stopped". You can Stop the Campaign any time. In this case it will have Stopped Status. If the campaign meets its daily limit it will be Paused and will be working again automatically the next day. If the Campaign meets its total limit it will be in Stopped: Out of Total Budget or Stopped status if the Campaign hits the end date.

Creation

  • Currently you can create Campaigns to get Onclick, Interstitial, Push Notifications or Banners traffic
  • Price models are CPM, CPC, smartCPM or smartCPA
  • Frequency Capping is available for CPM and CPC Campaigns
  • Add price for CPM depends on specific countries
  • Depending on Countries selected and Targetings selected, when you create CPM Campaign, you can see Inventory Planner traffic graph: Number of Impressions available for certain CPM
  • It is possible to set Budget Daily and Total Limits
  • It is possible to target connection type - 3G/LTE, Wi-Fi/Broadband or both
  • You can target zones by ID (Include or Exclude): Zone Limitation
  • You can select OS, OS Names, OS Versions, Browsers, Browser languages
  • Mobile ISP can be set once 3G is selected
  • You can include/exclude broker traffic 
  • You can pick up the option "I want to get traffic from Anti-AdBlock zones"

Please note how the Inventory Planner graph is changing upon your selected targeting settings. Once all your settings are done, simply Save your campaign.

Duplication

To create a Campaign by copying click on the Copy icon in Actions

You can make either one Copy or Create Multiple Campaigns

Traffic Chart

This new convenient traffic dashboard will help you pick the right traffic for your offer and budget. It shows approximate data, based on yesterday`s traffic activity.

What does the Traffic Chart show? 

  • Traffic Geo
  • Amount of impressions or clicks available
  • Max and optimal rates (bids)  

What else can you find out? 

There are 5 filters you can apply to find the exact volume and the recommended rates for specific traffic Geos:

  • Ad format (OnClick/Inerstitial/Push Notifications/Banners)
  • Impressions/Clicks (depending on the bidding models available on the chosen format)
  • Platform
  • User's OS
  • Connection Type

Combine the filters to see, which Geos will suit your offer the best.
Or check the optimal and max rate to plan your budget, in case the Geos for your offer are already specified. 

Audiences

Retargeting is a form of online targeted advertising directed to users who have visited your website, but left without completing a desired action (purchase, deposit, sign-up, etc.).

PropellerAds Retargeting Solution is an advanced tool that helps advertisers to complete their conversions by bringing site visitors back.

More information about Propellerads Retargeting option you can find here.

Tracking

Your PropellerAds postback URL is created automatically, and you can find it on the Tracking page. You can use the following variables (dynamic tags, tokens) to track interesting data through your URL and your own tracking system:

  • {zoneid} - ID of the ad zone where the ad is displayed
  • {campaignid} - ID of the campaign
  • ${SUBID} - Unique ID for tracking conversions

Usage example:

http://ad.propellerads.com/conversion.php?aid=32363&pid=26959&tid=10685&visitor_id=${SUBID}

More information regarding the integration with trackers could be found here.

Finance

In the Billing history section of Finance you can check your statistics of Payments and Expenses which could be filtered by certain period of time or date.

Expenses are available in daily mode. If the expense is re-calculated it will be shown in the Correction column.

You can download Expenses in a CSV file.

In the Invoices section of Finance you can see Invoices which are shown by Date, Description (month), Amount. You can simply download an invoice in PDF format by clicking on it in the Description column.

Add Funds

To add credit to your account, click Add Funds located at the left of the screen. We accept debit and credit cards (Visa, MasterCard), Wire Transfer, PayPal, Skrill, UnionPay and WebMoney.

The minimum deposit is 100.00 USD for all payment methods except Wire.
The minimum deposit for a Wire Transfer is 1000.00 USD

Please refer to the article in order to get more information.

Profile

You can modify your personal information on your Profile page. You can change your telephone number any time, but you must verify it accordingly.

You can change password in this section. Settings for notifications are located on this page too.

Support

Please do not hesitate to contact our Support Team which is available for you 24/7 or refer to our Knowledge Base (FAQ).

Special Offers

You can find all available bonuses and special offers from us and our partners on this page. 

Feature request

We'd love to hear what you're thinking about.

What can we do better? This is the place for you to vote, discuss and share ideas.

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