Every time the CPA network considers conversion completed, their server requests the PropellerAds S2S link and passes back the information about the conversion along with the special parameter value.

PropellerAds integrated ready-to-use Postback links with several trackers:

As a Self-Service Advertiser, you can use the following variables (dynamic tags/tokens) to track data you're interested in through your URL and your tracking system (the list of tokens available for specific ad format and pricing model can be found below the Target URL field on the campaign creation page):

${SUBID} - a unique ID for tracking conversions
​{zoneid} - unique ID of the ad zone where the ad is displayed
​​{subzone_id} - unique ID of the subzone (if the subzones are included in the ad zone)
​{campaignid} - ID of the campaign
​{os} - user’s operating system
​{country} - user’s country in two-letter code
​{cost} - the price of the click/impressions
​{device} - the name of the user’s device
​{browser} - user’s browser
​{browserversion} - version of the user’s browser
​{osversion} - version of the user’s operating system
​{countryname} - the name of the user’s country
​{region} - name of the user’s region (district/state)
​{isp} - name of the user’s ISP
​{useragent} - user’s raw user-agent
​{language} - the language of the user’s browser
​{connection.type} - user’s connection type
​{carrier} - name of the user’s mobile carrier
​{clickID} - unique ID of the click
​{bannerid} - unique ID of the creative (banner)
​{user_activity} - user's activity level
​{payout} - payment for each conversion received from your CPA network
​{zone_type} - the type of push (classic or in-page)

{survey_exit_type} - the type of the survey (social, dating, or finance)

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​1. Go to the Tracking tab and select a Tracker or CPA network from the list below.
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​2. All you need to do is to copy our ready-to-use Postback.
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Note: You don't need to make any changes in Postback when selecting a tracker from the list.

3. Put our Postback into your tracker and generate a new Target URL in your tracking system. This link will be used as a Target URL in PropellerAds.
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​4. Copy the link generated in your tracker (Target URL) and paste it to the Target URL field while creating a campaign in PropellerAds.
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​5. You can also check if the generated link (Target URL) works properly in the following field of the Tracking tab:
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​Note: Conversion may take up to 24 hours to register in our statistics.

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1. Go to the Tracking tab and select "Other tracker or CPA network."

2. Then you have to replace our ${SUBID} token (that passes the information about conversions) with the token of your Tracker/ CPA network that passes conversions there - in case you don't know the correct token, please contact your tracker's support for assistance.
You can also change the ${PAYOUT} token (payment for each conversion received from your CPA network), if necessary, to pass the conversion price.
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​Example:
​The Postback link in your PropellerAds account looks like this:
​http://ad.propellerads.com/conversion.php?aid=xxxxx&pid=&tid=yyyyy&visitor_id=${SUBID}

Let's say the token that passes information about conversions in your Tracker or CPA Network is {aff_sub}.
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​After replacing ${SUBID} token with {aff_sub} this link can look like:
​http://ad.propellerads.com/conversion.php?aid=xxxxx&pid=&tid=yyyyy&visitor_id={aff_sub}

3. Place the link into your tracker and generate a new Target URL in your tracking system.

​4. Copy the link generated in your tracker (Target URL) and paste it to the Target URL field while creating the campaign in PropellerAds.

5. You can also check if the generated link (Target URL) works properly in the following field of the Tracking tab:
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Note: it may take up to 24 hours for conversion to be registered in our statistics.

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You can also read the following step-by-step guides about PropellerAds integration with different tracking systems:
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