There are several reasons why a campaign is not getting traffic or a campaign that used to get traffic suddenly gets none. In this article, we will describe why your campaign receives zero or very few impressions and the budget remains unspent.
If your campaign does not receive traffic, please check the following settings in the PropellerAds dashboard:
Check your account balance.
Campaigns are stopped if there are insufficient funds on the balance. If you have a negative or zero balance, your campaign will not start. You can check your current balance in your account in the top right corner of the PropellerAds dashboard.
Too Little Time Has Passed since the campaign's launch.
In most cases, PropellerAds campaigns begin to receive traffic one hour after the moderation is passed, so the advertiser should wait a little to get the first results.Check the budget settings of your campaign.
When the campaign's daily budget is reached, it will no longer run for that day and will run the next day. When the campaign's total budget is reached, your ad will stop delivering unless you increase the limit and restart the campaign.
You can check your advertising budget inside the campaign settings:
Check the GEO and targeting settings.
Use our Traffic Estimator tool to see how many estimated impressions are available according to your campaign’s bid and targeting settings.
Ensure you did not mix the geo names and chose the right targeting options.
Check the campaign Schedule. Please check that there is no error in campaign scheduling and time zones.
You Re-Target, not Target. In the ‘My collected audiences’ tab, you collected the users you get during running campaigns. If you begin targeting one of these audiences, but it doesn’t contain users yet, the campaign won’t receive impressions. The solution is to check your audience targeting and set it right.
The Traffic Zone Stopped Working. Sometimes it happens when particular zones stopped working with ads(for example when the publisher removes the zone from the website). To resolve this change your zone targeting and reconsider the zones you include/exclude in the campaign.
Your Bid Is Too Low. It may happen when you target High User Activity, Premium traffic zones, Tier-1 GEOs, and GEOs with high current competition. Solution for this is to check the optimal bid for your chosen GEO and raise it.
Too Narrow Targeting. This can take place when a particular slice you are trying to target doesn’t have traffic. Solution will be to broad your targeting settings.
The reasons mentioned above are the most common issues that prevent you from getting the traffic volumes you planned, but you can always contact our support team if you need more information than what is provided in this manual.
Just mention the campaign ID, and our support managers will be ready to help clarify the reason. Feel free to contact us in a live chat or send us an email to support@propellerads.com.