When advertisers create a campaign, they want to know the estimated number of impressions or clicks the campaign can generate. Having a forecast helps an advertiser better distribute the product and manage the campaign accordingly.
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Affiliates can’t always be sure of the campaign’s outcome. Even if the creatives are flawless, the targeting settings might be ineffective. And if the campaign has the traffic, it’s hard to choose the right bid to buy out the most of it and stay within the budget.

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PropellerAds has two built-in features that can help advertisers achieve the campaign's success.

Traffic Chart is a traffic dashboard on a separate tab inside the PropellerAds accounts.
It helps advertisers pick the right traffic for their offers and budgets. It shows approximate data based on yesterday`s traffic activity.
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Combining the filters can give more accurate information about the chosen traffic segment. If the Geos for the offer has already been specified, the optimal and maximum rates can also be checked to plan the budget.
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The main filters of the Traffic Chart tab are:

There are also five additional filters that can be applied to find the exact volume and the recommended rates for specific traffic Geos:

The Traffic Estimator graph shows all the traffic in the PropellerAds platform that is available inside the campaign's targeting settings. To open the Traffic Estimator, click the “Create campaign” button at the top right corner of the PropellerAds dashboard.
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Set the targetings with a CPM or CPC bid, and look at the graph to find the appropriate setting for the campaign.
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PropellerAds Traffic Estimator can show the traffic amount and see data for the previous day.

​1. What can a web traffic estimator be used for?

Based on the traffic estimator information, advertisers can calculate the right bid size—not too high to stay within the budget and not too low to get enough traffic. So, when exploring new GEOs or other targeting, it helps the advertisers estimate how much traffic they need to buy.
​The higher the advertiser bid, the more conversions they can get. This means reaching high-quality traffic segments with a higher bid is possible. This also helps the advertiser buy the zone's earliest or even first impressions. Users who see the ad first are always more likely to convert.
The traffic estimator displays traffic distribution rather than the overall traffic capacity. Alternatively, it can be used to choose the right bid rather than evaluate the amount of traffic that is needed to buy.

​2. Can I buy all the traffic shown on the Traffic estimator's graph?
​The traffic estimator estimates the overall amount of available traffic, so it doesn’t mean the campaign will get all of it. The chart only shows the potential of the advertiser's targeting.
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​3. What pricing models does the traffic estimator work with?

It does not work with CPA Goal 2.0 only since it adjusts the bid dynamically.
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