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How to create a Survey Exit campaign?
How to create a Survey Exit campaign?
Paola avatar
Written by Paola
Updated over 2 months ago

Survey Exit is a format consisting of zones where users fill out different types of surveys - Finance, Giveaway, and Social. This is one of the most engaged and ready-to-convert audiences. Users will be taken directly to your landing page. The system will count impressions/redirects to your landing page, which will be recorded in the impressions column of your stats.

To create the Survey exit campaign with PropellerAds, please follow this manual step-by-step:

  • Set the campaign name

  • Choose the folder where you want to put your campaign(optional)

  • Set Survey Exit advertising format

  • Set the pricing model (CPA Goal, SmartCPС, or CPС)

  • Add Target URL

  • Choose the required macro to add to the Target URL if you want to set tracking.

  • If you have access to the landing page, tick the special section. Here, you can learn how to add additional monetization with Propush.me

  • For SmartCPC and CPC pricing models, decide how often users will see your ad (frequency/capping by redirects)

  • Choose GEOs to target
    You can also target cities or states (available only for particular GEOs) if needed.

  • Set up the bid or conversion price(for the CPA Goal pricing model)

    The system will give you information about the recommended and maximum bids. You can also switch the special toggle inside the CPС pricing model, and the system will set the recommended rate.

  • Set desired advertising budgets for your campaign (daily and total)

  • Select the targetings you need from the wide range of the following options:

  • Use audiences to show ads only to people who have visited your website earlier(you can create an audience while creating the campaign). You may use audiences collected by Propellerads or your own. Make sure to set up
    S2S postback in advance.

  • Set the Survey type you are interested in: Finance, Giveaway, or Social (there is also an option to pick all of them)

  • Set campaign schedule (time zone and working hours/days)

  • Once you completed a campaign's creation process, two options are available: save your campaign as a draft (if you plan to make the changes later) or start a campaign and send it to moderation (please note it can take up to 24 hours). After the start, the campaign will be passed to a Moderation mode. During the campaign creation, you may choose if the campaign can be started automatically right after the moderation, or you can start it manually after the moderation at a time that will be convenient for you.

  • Ensure the content you work with complies with our Policy rules by сhecking the box.

  • Press the "Start" button(or you may save it in the Draft mode).

  • Your Survey exit campaign is ready to do!


Click here to launch your campaign with PropellerAds.

If you have any questions, contact our Support team via e-mail at support@propellerads.com.

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