Need to create custom audiences and have more accurate targeting?
Interested in improving ROI?
Want to select the most convenient way of retargeting?
Reach your ideal audience with our new tool - Audiences 2.0!
Audiences 2.0 is a transformation of the classic retargeting tool. Now there are new ways of collecting users at different stages of your sales funnel. We suggest four options based on:
- Engaged visits
- Converted users
- Retargeting pixel
Audience based on clicks
The new way of collecting users who click on your ad and interested in creatives of push notifications and interstitials. With such retargeting, you can create more appealing content and experiment with bolder ads, just because these users are more likely to convert.
Audience based on engaged visits
Prefer onclick/popunder ad format? Just take our viewability pixel and start collecting engaged visits. Now you can build an audience of people who were engaged with your offer – spent at least 2 seconds on your landing page or pre-lander.
Audience based on converted users
The great chance to retarget those users who already completed conversion in order to offer them something even more interesting. Such option is available for all ad formats and should be set up through S2S coversion tracking.
Collecting audience with a retargeting pixel
Old and trusted retargeting method that allows you to build audiences no matter where your user came from. Place the retargeting pixel anywhere you need – landing pages, pre-landers or thank you pages and complete your conversions by bringing your site visitors back!
What about some technical details you should consider when starting with retargeting?
- Audiences moved to the campaign creation form – find it in the targeting section.
- You can create up to 5 audiences. In case you require to create additional audiences, please contact your personal manager or support.
- Audience duration is 30 days – users you wish to keep will remain in your audience list for 30 days.
- You can now exclude audiences and add several audiences in one campaign at once.
Using our new retargeting tools you can seriously boost your ROI and easier segment the users!
Ready to try?
If you need any assistance, please contact our Support Team via live chat or e-mail firstname.lastname@example.org.