Keeping track of conversions is extremely important because it determines the campaign's success.
Conversion tracking is used to measure the results of advertising activities:
It is possible to determine how many users completed the target action on the target page after clicking on the ad
It lets the advertisers see which ads and campaigns bring paying customers
Advertisers understand which campaigns generate revenue and which are simply draining resources
As a self-service advertiser in PropellerAds, you can set server-to-server (S2S) campaign tracking options.
S2S tracking is characterized by high accuracy and reliability of data transfer. Such tracking transfers conversion information directly from the advertiser's server to the advertising network or tracker server. The method is reliable for conversion tracking, but it requires some technical knowledge to set up.
At PropellerAds, advertisers can use the conversion tracking feature free of charge and get all the insights they need to improve their campaigns' performance. Advertisers can see all created campaigns through one centralized dashboard and adjust various settings that ultimately impact the sales funnel.
The S2S tracking can be set inside the Tracking Tab of the PropellerAds dashboard.
With the help of tracking, you can check different parameters inside the campaign.
You can use the different variables (dynamic tags/tokens) to track interested data through your URL and your own tracking system. To track the conversion, please use the ${SUBID} - a unique ID for tracking conversions macro. Other tokens can be found in the article about S2S tracking.
Please refer to this manual to learn how to integrate PropellerAds' S2S conversion tracking. In addition, you may check out PropellerAds' series of video guides about S2S tracking.
Note: Please contact your account manager if you are a fully managed advertiser and want to use pixels or postback to track conversions.
PropellerAds conversion tracking helps advertisers measure the results of their advertising campaigns and improves their effectiveness by optimizing traffic and allocating resources to the most promising sources of conversions.
Ready to try it with PropellerAds? Launch the campaign now!
If you encounter any issues or need assistance, please contact us via live chat or email at support@propellerads.com.