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Telegram Ads Format
Paola avatar
Written by Paola
Updated over 2 weeks ago

Telegram Messenger currently has 950 million users, and its popularity is growing because of the following factors:

  • It is available across all devices;

  • Telegram ensures control and privacy over conversations;

  • This messenger offers cross-device cloud storage;

  • Telegram allows large file-sharing flexibility.

Telegram is evolving into a comprehensive network with various functions. A recent addition to this expansive platform is Telegram Mini Apps, where your ads will appear if you choose PropellerAds Telegram Mini Apps traffic.

PropellerAds Telegram Ads is an advertising format that mimics banners, allowing for a smooth integration within the Telegram platform. It was specifically developed to attract Mini Apps users and help advertisers present their offers effectively.
Inside the Telegram Mini App, the Telegram Ads Ad format looks this way:


PropellerAds' Telegram Ads in Mini Apps enables advertisers to show their ads inside the platform's built-in web applications, known as Mini-Apps, which operate within Telegram.
Propellerads Telegram Ads format is suitable for affiliates and channel ownersIt can be used to scale the campaigns or to grow the audience of the Telegram Mini App.

PropellerAds internet tests show high CTR and CR for this format since the Telegram Mini App users are a very engaged audience. This is because Telegram Mini Apps are interactive, for example:

  • Bots within Telegram Mini Apps can send personal reminders to users;

  • Mini Apps offer rich gamification and rewards, like badges or progress tracking;

  • Mini Apps allow integration of community features like polls, challenges, or quizzes.

PropellerAds Telegram Ads work best with the following industries: iGaming, Telegram apps and channels, Games, Finance, and Media. However, it is possible to test this format with other types of offers and get good results.

To check the format's features inside the PropellerAds Platform, click the "Create Campaign" button in your PropellerAds dashboard. Choose the "Telegram Ads" option. A detailed manual on how to create the TelegramAds campaign is here.


The Telegram Ad Format is available for the following pricing models in PropellerAds:

  • CPA Goal

  • SmartCPC

  • CPC

PropellerAds Telegram Ads provide numerous targeting options. This allows advertisers to reach the most relevant audience and save on traffic budget. Advanced targeting options include platform, OS, browser, browser language, connection type, and zone exclusion/ inclusion. ​


AI-generated creatives options in PropellerAds may help advertisers who are new to Telegram ads or want to save time on campaign creation.


PropellerAds allows advertisers to capture active Telegram users and re-engage them with popunder or push ads afterward to increase their profits.


In conclusion, the reasons below can answer the question of why you should choose the Propeller Telegram Ads for advertising:

  • Telegram Ads provide a fresh audience;

  • They are engaging and cost-effective ads;

  • Telegram Ads will provide ROI growth for the advertising campaigns.


Ready to try the format? You can launch a Telegram Ads campaign right here.

If you have any questions or comments, feel free to contact us in a live chat or by email at support@propellerads.com.

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