Set the campaign name

Choose the folder where you want to put your campaign (optional)

Set Telegram Ads advertising format

Set the pricing model (CPA Goal, SmartCPC, or CPC)
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Add Target URL

Choose the required macro to add to the Target URL if you want to set up tracking.

If you have access to the landing page, tick the special section. Here, you can learn how to add additional monetization with Propush.me.

Decide how often users will see your ad (frequency/capping by clicks) for SmartCPC, CPC, and CPM pricing models.
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For SmartCPC and CPC, you may select Traffic Options (exclusive inventory and/or partner traffic).
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Choose GEO(s) to target
If needed, you can also target cities or states (available only for particular GEOs).

Set up the bid or conversion price(for the CPA Goal pricing model).
The system will give you information about the recommended bid.

Set desired advertising budgets for your campaign (daily and total).

Select the targetings you need from the following options:

Add rule-based optimization to your campaign if needed for the CPC pricing model. This feature allows you to set up campaigns automatically based on the requirements. PropellerAds system supports several parameters: spend, conversions, CPA, ROI, and CR. Whenever the requirements are met,
the algorithms will take action to support and improve campaign performance.

Use audiences to show ads only for people who have visited your website earlier.
You may create an audience right here while creating the campaign. Make sure to set up S2S postback in advance.

Set campaign schedule (time zone and working hours/days).

Add creatives to your campaigns. Browse the images for mobile and desktop formats and add titles and descriptions. If necessary, enable or disable buttons. You can add up to 8 creatives in one campaign. If you already have successful creatives, you can reuse them. Also, there is an option to enable/disable the buttons.

You can also use the auto-creatives feature. Machine learning algorithms automatically analyze your landing page, offer page, and other parameters to choose relevant creatives. To activate this feature, set the special toggle while creating a campaign.

Once you complete a campaign's creation process, two options are available: save your campaign as a draft (if you plan to make the changes later) or start a campaign and send it to moderation (please note it can take up to 24 hours). After the start, the campaign will go into moderation mode. During the campaign creation, you may choose whether the campaign can be started automatically right after the moderation or you will start it manually once the moderation is over.

Ensure the content you work with complies with our Policy rules by selecting the appropriate checkbox.

Press the "Start" button (or you may save it in the Draft mode).

Your Telegram Ads Сampaign is ready to go!