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Social Traffic Type
Paola avatar
Written by Paola
Updated over a week ago

This article will describe the features of the Social traffic type in PropellerAds.
During the campaign creation, you may see that popunder traffic on the platform is divided into 3 types:


Social traffic type refers to visitors coming from social networks. Users see the ads when they click on our partners’ links on social networks like Facebook, Instagram, etc. The PropellerAds team constantly updates the list of social networks.

Pricing models: CPA Goal, SmartCPM, and CPM.

Targeting options:
Platform, OS, Graphics Cards, Device, Browser, Browser Language, Connection type, Proxy Traffic limitation, Mobile ISP, Zone limitation, Subzone limitation, Audience limitation.​


Advantages of the Social Traffic

  • Social media users are an engaged audience, so they convert actively;

  • Social traffic type, compared to traffic from Websites, mostly gives better CR at different offers;

  • No creatives are required for the Social traffic - only the landing page;

  • Our partners’ links are not treated as ads, so they are not subject to moderation from social networks.

Ways to use Social Traffic:

  1. For scaling. Duplicate your campaign for social traffic type to get fresh users by increasing bids and optimizing sources separately.

  2. For testing new offers. The social audience is quite active, you can quickly determine whether the offer is worth scaling.

Useful tips:

  • We have worldwide social traffic, so you can target any GEOs. Just remember to check the chosen GEO's traffic amount in the traffic estimator preliminary.

  • For better performance, you can use social traffic on Utilities, Mobile Apps, Finance, iGaming, Sweepstakes, Gaming, Mainstream social websites or apps, and LeadGen offers. It is also suitable for other verticals.

  • Social traffic mostly comes from mobile, so please ensure you target Android and iOS devices.

In conclusion, social traffic type may help you evaluate the performance of an offer and get test results quickly. This makes social targeting a great opportunity to expand your portfolio of offers.​ PropellerAds' predictive models will help determine the traffic likely to convert to your offer.

Ready to try Social Traffic Type? Don't miss an opportunity to launch the campaign now with Propellerads.


If you have any questions or comments, please contact us via live chat or email at support@propellerads.com.

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