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How to create an Interstitial campaign?
How to create an Interstitial campaign?
Paola avatar
Written by Paola
Updated over a month ago

Interstitial ads are non-full-screen banners overlaying website content.
While the webpage visitors browse through the content, the ad appears. Interstitials are large enough to cover about 80% of the screen, so they are impossible to overlook.

To create the Interstitial campaign with PropellerAds, please follow this manual
step-by-step:

  • Set the campaign name

  • Choose the folder where you want to put your campaign(optional)

  • Choose Interstitial Advertising Format

  • Set the pricing model (CPA Goal, CPC, or CPM).

  • Set the Target URL

  • If you have access to the landing page, tick the special section. Here, you can learn how to add additional monetization with Propush.me.

  • Choose the required macro to add to the Target URL to set tracking(if needed)

  • For the CPM pricing model, decide how often users will see your ad and set frequency/capping by impressions.

  • Choose GEO(s) to target
    If needed, you can also target cities or states (available only for particular GEOs).

  • Set up the bid or conversion price(for the CPA Goal pricing model).
    The system will give you information about the recommended and maximum bid. You can also switch the special toggle inside the CPM and CPC pricing models, and the system will set the recommended rate.

  • You may set the Smart Optimization Tool option for the CPC pricing model.

  • Set desired advertising budgets for your campaign (daily and total).

  • Select the targetings you need from the following options:

  • Use audiences to show ads only for people who have visited your website earlier.
    You may create anaudience while creating the campaign. Make sure to set up S2S postback in advance.

  • Add rule-based optimization to your campaign if needed for the CPC pricing model.
    This feature allows you to set up campaigns automatically based on the requirements. PropellerAds system supports several parameters: spend, conversions, CPA, ROI, and CR. Whenever the requirements are met,
    the algorithms will take action to support and improve campaign performance.

  • Set campaign schedule (time zone and working hours/days)

  • Choose the interstitial template for your campaign. If needed, add the creatives and descriptions according to the templates' requirements.

  • Once you have completed the campaign creation process, you have two options: save your campaign as a draft (if you plan to make the changes later) or start a campaign and send it to moderation (please note that it can take up to 24 hours). After the start, the campaign will be passed to Moderation.
    During the campaign creation, you may choose whether the campaign can be started automatically after the moderation or manually at a convenient time.

  • Ensure the content you work with complies with our Policy rules by сhecking the box.

  • Press the "Start" button(or you may save it in the Draft mode).

  • Your Interstitial campaign is ready to do!


In addition, we recommend you watch our video guide about creating the Interstitial campaign.

Click here to launch your campaign with PropellerAds.

If you have any questions, contact our Support team via e-mail at support@propellerads.com.

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